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Things to Split Test in Your Facebook Advertising Campaign
A successful advertisement campaign on Facebook requires a lot of strategizing. Every aspect of an advertisement needs to be tested thoroughly. A split test can help you test different aspects of the same ad when targeting the same audience or test the same ad against different target groups.
5 Social Media Marketing Myths Debunked
Social media marketing should, no doubt, be an extreme part of your marketing mix. However, with its apparent success, it has become a talking point which has created both supporters and detractors. When something becomes popular, invariably a few myths get created and propagated. In most cases, the myths may be laughable or preposterous and they are as such quite benign. However, if a business falls into the trap of believing all the social media myths out there, it could hurt them real bad.
6 Tips To Create More Engaging Content
Creating pages after pages of words or limp videos and content with unrelated images won’t help your inbound marketing efforts much in the long run. The ideas shared through the words matter, the word count or quantity of content created does not. The reason is simple.
How Is Voice Search Going To Impact SEO?
There has been a rise in the number of voice search queries in the last couple of years or so. Multinational tech giants like Google, Microsoft, Facebook, Apple and Amazon are all trying to launch their own digital personal assistants. Most would say the rise of voice queries and digital assistants has to do with convenience.
How to Deal With Unhappy Customers on Social Media
Unhappy or dissatisfied customers can’t be good for your business. Especially, when they decide to tag your brand and vent their ire on social media or address it directly to you.
Why are Meta Descriptions Important and How to Write Them Correctly
Meta-descriptions are often ignored by SEO experts because many believe they don’t have a direct impact on the search engine ranking of a page. Although it is true that search engine algorithms do not directly factor in the meta-description of a page, it is also true that the meta-description is an important part of a meta-tag as it helps to improve the click through rate of a page.
How Can Companies Improve Customer Engagement on YouTube?
Creating a video that goes viral on YouTube should not be your end goal. If you have a YouTube channel, the main aim should be to encourage your subscribers and viewers to visit your channel and videos multiple times. Your aim should be create a connection with them which goes beyond the immediacy of a viral video; the association with your audiences should be long-term.
Why Does Your Company Need Paid Social Media Promotions?
There is a preconceived notion that to be successful on social media, all you need is good, engaging content. While the veracity of this statement cannot be altogether refuted, it is also true that paid social media campaigns do help to increase the visibility of your content and if it is engaging, your target audience will react to your content positively.
How to Drive Sales and Traffic Using Pinterest?
Pinterest is a unique social media initiative. Unlike Facebook and Twitter which use images to support a piece of text or infographic, Pinterest is strictly images, or pins. The CEO of Pinterest, Ben Silbermann has called Pinterest a “catalog of ideas”. That is why it is suitable for all kind so business, especially e-commerce.
Importance of Social Media Influencers
CDN Chief Marketer, in one of their special reports, has discussed the power of social media influencers and brand advocates. The report states that a poll conducted by Tomoson found that social media brands have accepted influencer marketing as the fastest growing online customer acquisition channel ahead of email marketing and organic search. The question is what is so special about social media influencers?
